Marketer. Automator. Leader.

Daniel Lee - Senior marketing leader who builds AI-powered marketing systems

15 years driving digital transformation and revenue growth for global brands. From technical SEO to AI-powered marketing operations, I build the systems that turn marketing departments into growth engines.

£7.2M

Annual Revenue Growth

15

Years Experience

40%

Annual Organic Traffic Growth

Professional Summary

Where strategy meets execution

My background spans organic search marketing for global companies like ASICS and Disneyland Paris, marketing leadership and digital transformation for professional services firms, and most recently, building AI-driven marketing systems that multiply marketing team output and eliminate repetitive work.

I’ve led the digital strategy for a legal practice that helped generate £7.2M in new annual billings, driving 40% year-over-year traffic growth. And I’ve built marketing funnels for AI-powered SaaS products.

But the through-line in all of this work is the same: I understand how modern buyers actually make decisions, and I build the technical, strategic, and operational infrastructure that turns that understanding into measurable revenue.

Some of the brands I have worked with

Core Competencies

What I do

Strategic marketing leadership

I’ve led marketing departments, reported to C-suite executives, and managed both agency relationships and internal teams.

Digital transformation & change management
SEO and AI search
Funnel optimization
Marketing operations & measurement
Marketing leadership

AI and marketing technology

Building agentic systems using Python, LLMs, and third-party data APIs.

Python-based marketing automation
Agentic marketing workflows

Leadership and development

Building stronger marketing leaders through structured coaching and strategic guidance. Trained in business coaching at Cambridge University’s Møller Institute.

Marketing leadership development
Strategic thinking and decision frameworks
Career acceleration for marketing professionals
Navigating organizational complexity

My results

How I have helped businesses

International law firm

Digital transformation of legal practice

Challenge

A global law firm’s personal injury practice needed to prove that digital marketing could deliver measurable revenue growth to a partnership accustomed to traditional referral models.

My role

Led the marketing strategy for the personal injury practice, building an integrated SEO, content, and social media program designed to capture high-intent search traffic and convert it into qualified cases.

Result: 40% year-over-year traffic growth and £7.2M in new annual billings. Demonstrated that systematic digital marketing could generate significant revenue, fundamentally shifting the firm’s perception of marketing’s strategic value.

TESTIMONIALS

What people say about me

Daniel has a way of asking the kind of questions that stop you in your tracks - the ones that make you rethink what you're doing and why. He helped me set clear, focused goals that have given my business real direction.

Great coaching session with Daniel! Fun, interesting, challenging and given me lots of food for thought. And, above all, I come away from sessions with Daniel feeling upbeat, energised and optomistic about my career trajectory! Thats priceless.

We had an incredible experience working with Daniel! Their expertise in SEO transformed our online presence, significantly increasing our website traffic and search rankings.

Dan is a versatile marketing specialist with a proven track record of enhancing a business’s digital footprint and was the go to for advice on SEO at the firm. He’s strategic, commercially minded, and a great team player.

Dan is a fantastic person to work with on digital projects. He’s always thinking of new ideas to solve problems.

Delivered consultancy to improve our site SEO, improve search terms and make recommendations for general website performance. All of which were extremely useful … a pleasure to work with.

Technical proficiency

Tools and technology

Marketing technology

Hubspot

Apollo.io

Looker Studio

Google Analytics 4

Development

HTML

CSS

JavaScript

Python

APIs

AI

ChatGPT

Gemini

Claude

Perplexity

NotebookLM

Ollama

Custom Agents

SEO and intelligence

Semrush

Ahrefs

SEranking

Screaming Frog

Search Console

SparkToro

Let's connect

Currently available for senior marketing leadership roles, strategic consulting projects, and building AI systems that scale marketing capabilities efficiently.