How to Choose the Right Online Business Coach

Are you an entrepreneur or professional who feels like you’re not progressing? Are you facing problems that make it hard to grow and succeed? If so, you might want to think about getting help from an online business coach.

In this guide, I will show you how to pick the right online coach – someone who can help you reach your potential, overcome challenges, and achieve your goals.

What is an Online Business Coach?

A business coach is a person who helps you reach your business and work goals. Business coaches like me do this by guiding you, supporting you, and holding you accountable.

Online coaches are different from regular coaches you meet in person. Online coaches use the internet and apps to help you from anywhere in the world. This makes it easier and more flexible to work with them.

Online business coaches help you figure out what you’re good at and what you need to work on. We show you new ways to grow and help you make action plans that you can actually stick to. With our help, you can make smart choices and take the right actions.

Benefits of Working with an Online Coach

Here are the main benefits of working with an online business coach rather than a coach you see in person:

  1. Flexibility: You can work with an online coach from pretty much any place and at any time. This makes it easier to find time for coaching, even if you have a lot going on. In my case, it is easy for me work with people based in Europe and Africa in the afternoon their time, and people in the North America or South America at any time.
  2. Cost-effectiveness: Online coaching means you don’t have to pay to travel to see your coach, and it’s often cheaper than meeting with a coach in person.
  3. Access to a broader pool of experts: With online coaching, you can choose from many different coaches. They will have can have different skills and experience, so you can find the best coach for exactly what you need.

Determining Your Needs

Before you start looking for an online business coach, think carefully about what you need and want. Ask yourself these questions:

  • What do you want to achieve in your business or career right now?
  • What is making it hard for you to succeed?
  • What areas of your work do you need the most help with?
  • What skills or knowledge do you want to learn?

When you know exactly what you need, it will be easier to find the right coach. Look for a coach who is an expert in the areas where you need the most help.

Evaluating Credentials and Experience

When picking an online business coach, make sure to check their background and skills. See if they have certifications from well-known groups like the Association of Coaching (AC). Having these certifications shows they have the right training.

Also, think about how much experience the coach has in your field. Have they helped people in your type of business before?

Communication and Coaching Style

It’s important to find a coach who communicates in a way that feels right to you. This will help you work well together. Some coaches are more straightforward and push you harder, while others are more encouraging and caring.

Think about what type of communication works best for you. Do you do better when someone holds you accountable and is tough on you? Or do you prefer someone who encourages and guides you gently? I set up discovery calls with potential clients so they can get a feel for my style. This will help you see if we’ll work well together.

Niche Specialization

When choosing an online business coach, look for one who specializes in your specific field or type of business. Coaches who know a lot about your industry or the things you want to focus on can guide you in ways more specific and helpful to your exact situation.

For instance, if you run an online store, find a coach who has successfully helped other online retailers grow their businesses. If you’re a consultant, look for a coach who knows the specific challenges and opportunities that consultants face.

As an example, my experience is mostly in marketing, ecommerce, SaaS and professional services. So, I can coach anyone, but I will be able to bring something extra to coaching sessions for people who have challenges in areas that I have experience.

Coaching Methodology

Coaches use different methods and strategies to help their clients succeed. Here are some common ones:

  • Accountability coaching: This approach helps you set specific goals and make step-by-step plans to reach them. The coach makes sure you stay on track and do what you need to do.
  • Mindset coaching: This method looks at the negative thoughts and habits that hold you back. It helps you overcome doubts, self-sabotage, and mental obstacles that get in the way of your success.
  • Strategy coaching: This approach guides you on making good business plans and how to use them for growth.

Often, coaches will use a combination of different strategies.

When you know about the different ways coaches work, it’s easier to find the style that fits you best. You can choose the method that matches what you need and like.

Virtual Coaching Tools and Platforms

Online coaching depends a lot on digital tools and platforms. These help you talk with your coach, work together, and track your progress. When looking at different coaches, ask about the tools and platforms they use. Make sure they match your preferences and the technology you’re comfortable with.

Here are some digital tools that many coaches use:

  • Video conferencing platforms (e.g., Zoom, Skype)
  • Project management and collaboration tools (e.g., Trello, Asana)
  • Communication and messaging apps (e.g., Slack, WhatsApp)
  • Learning management systems (e.g., Teachable, Thinkific)

Cultural Fit and Values Alignment

To have a good coaching experience, it’s important that your coach understands and respects your culture, values, and beliefs. Look for coaches who show they are sensitive to different cultures. They should be kind and willing to adjust their approach to fit your specific situation.

Also, think about the coach’s own values, both personal and professional. Make sure they match up with yours. In my experience, when you both care about being honest, genuine, and always improving, it creates a stronger bond. This leads to more meaningful growth and progress.

Pricing and Packages

Online coaches offer different pricing options based on their experience, skills, and what they provide. Some coaches charge by the hour. Others have monthly packages or charge based on the results they help you achieve. For example, I charge per hour for sessions. Whether the sessions are one or two hours depends on the client and their needs.

When looking at prices and packages, think about how much you can afford. Also consider how much help you need and how long you want to work with the coach. Remember, paying for a really good coach is an investment. It can lead to big rewards, like personal and professional growth, making more money, and feeling more satisfied overall.

Trial or Discovery Session

As I mentioned earlier, before agreeing to work with a coach for a long time, think about doing a discovery session with a few different coaches. These sessions let you see what the coach’s style is like. You can ask questions and figure out if you’ll work well together.

In the first meeting, notice how well the coach listens to you. See if they ask you helpful questions that raise your self-awareness. Pay attention to how well you get along and connect with them. Go with your gut feeling. Pick a coach who makes you feel supported and inspired to reach your goals.

Ongoing Support and Accountability

A good coaching relationship is more than just the scheduled meetings. It also includes ongoing support and keeping you accountable. Look for coaches who provide a complete support system. This might include regular check-ins, tracking your progress, and giving you extra resources. These things help you stay motivated and engaged between coaching sessions.

Ask the coach if they’re available for extra support when you need it, like quick emails or phone calls outside of your regular meetings. A coach who really cares about your success will be happy to help you stay on track and get past any challenges that come up.

I find that the frequency of coaching sessions depends upon each client’s needs, schedule, and how long it will take to complete the actions from the sessions. I am also happy for clients to message outside of sessions in case they need any additional support.

Industry-Specific Insights

Each industry and type of business has its own special challenges and opportunities. Here are some tips for choosing an online business coach based on your specific industry:

  • Ecommerce: Find coaches who know a lot about online marketing, making sales, and managing inventory. They should really understand how people shop online. They should also be up-to-date on the newest trends and technologies in ecommerce.
  • Consulting: Look for coaches who have done work in growing businesses, managing client relationships, and being a leader in their field. They should be able to help you make your services stand out, create a strong personal brand, and handle the challenges of being a consultant.
  • Startups: Pick coaches who have helped founders test their ideas, generate revenue, and grow their businesses. They should know a lot about efficient startup methods, making products, and pitching to investors.

When you choose a coach who is an expert in your industry, you’ll get advice and support that is specific to your business situation. They can give you guidance that is customized just for you and your needs.

But remember, the purpose of a business coach is not to tell you the answers or what to do with your business. The purpose of a business coach is to ask the right questions, helping you to grow and be able to solve your own problems.

Coaching for Different Career Stages

The type of coaching you need may change based on where you are in your career and the problems you face at each stage. Here’s how online business coaches can help you at different points in your work life:

  • Early-stage entrepreneurs: Coaches can help you build a solid base for your business, test your ideas, and make a plan for growth. They can guide you in researching your market, developing your product, and getting your first customers.
  • Mid-career professionals: At this point, coaches can help you figure out what you’re good at and what you want to achieve in your career. They can help you make a plan to move forward. Coaches can give you advice on becoming a better leader, communicating well, and dealing with workplace challenges.
  • Executives: Executive coaches can help you create a clear plan for the future and build teams that work really well together. They can guide you through tough challenges that come up in your organization. These coaches can help you make decisions, manage changes, and work effectively with important stakeholders in your company.

When you pick a coach who understands the specific challenges and opportunities you face at your current stage in your career, you’ll get the exact help and guidance you need. This targeted support will assist you in reaching your greatest potential.

Coaching for Personal and Professional Growth

Online business coaches mainly help you reach your work and career goals, but they can also play an important part in your personal growth and well-being. Many coaches look at the whole picture. For me, I know that your success at work is closely tied to your personal development, attitude, and balance between work and life.

When picking an online business coach, think about how they can help you with things like:

  • Mindset and limiting beliefs: Coaches can help you recognize and move past thoughts that hold you back. They can assist you in gaining confidence and developing a mindset focused on growth. This allows you to face challenges directly.
  • Work-life balance: Coaches can help you use your time wisely, set limits, and make self-care a priority. This helps stop you from getting too stressed and keeps a good balance between work and your personal life.
  • Personal values and purpose: Coaches can help you figure out what’s truly important to you and find your sense of purpose. They can guide you in matching your business goals with your bigger life dreams. This leads to feeling more fulfilled and satisfied overall.

When you choose a coach who looks at both your personal and professional growth as a whole, you can achieve more than just success in your business. You can also grow as a person and improve your overall well-being.


Picking the right online business coach is a very important choice. It can have a big effect on your success in both your personal life and career. Take the time to think about what you need.

Look at the coach’s qualifications and experience. Consider things like their coaching style, areas of expertise, and how well they fit with your culture. By doing this, you can find a coach who helps you reach your full potential and achieve your goals.

Keep in mind that investing in a great coach is investing in yourself and your future. With the right guidance, support, and someone to hold you accountable, you can overcome obstacles, learn new skills, and take your business or career to the next level.

If you’re ready to move forward, I encourage you to schedule a free discovery call with me. During this session, you can talk about your goals, challenges, and dreams. You’ll also learn how coaching can help you achieve the success you want.

Don’t put off reaching your potential and making your dreams a reality any longer. Schedule your free first meeting today and start an incredible journey toward personal and professional growth.